Bright by Text helps children learn and grow at home

A young boy smiling. Bright by Text

Looking for some help engaging your little one? IdahoPTV has you covered. Simply text the word IDAHOFAMILY to the number 274448. Bright by Text, a free service for children ages 0 to 8, is offered in English and Spanish. Games and activities to help kids learn at home are tailored to your child’s age, zip code and language preference your child and texted directly to you for free, 3-5 times a week. Each short text message provides a link for more information. To learn more visit

Bright by Text helps parents and caregivers make the most of their time at home with their children by illustrating fun and easy activities, providing positive parenting tips and resources, and even video content to guide a child’s development. The program is proven to build nurturing caregiver-child relationships, and positively impact a child’s healthy development and school readiness. More than 95% of Bright by Text subscribers indicate they feel more confident and informed about their child’s development as a result of the text messages. Parents and caregivers can feel assured that they are receiving important local announcements and information in Idaho, thanks to Idaho Public Television and its partners.  

“IdahoPTV is excited to partner with Bright by Text to meet the needs of Idaho families,” says Kari Wardle, IdahoPTV education manager. “This gives us a greater opportunity to get our resources into the hands of parents who may not have the internet or the ability to attend activities with their kids. Bright by Text is a creative way to reach out to families with very young learners and help set children up for success from cradle to career.”

Bright by Text offers parents and caregivers expert tips and resources, as well as fun and easy activity ideas, positive parenting tips and resources, and information about children’s physical development. Free activities, games, and resources are sent right to your cell phone. and include information on child development, language and early literacy, health and safety, behavioral tips, and more.

To sign up, text the word IDAHOFAMILY to 274448. You will receive 3-5 short texts a week.

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